Rebecca ‘Becky’ Messing Haigler, MPH, MBA, is an experienced healthcare executive, board director, strategist and health economics expert. As CEO of Noe Strategic Advisors, she guides health tech portfolio companies, non-profits, early stage startups and VC firms to develop evidence based data foundations, economic outcomes and commercialization models to succeed in the complex payor landscape.

She most recently served 5 years on the global Board of Directors for HIMSS (the Health Information Management Systems Society). Rebecca was previously Health Economics Lead at Verily Life Sciences, an Alphabet company where was on the founding team of several companies including Granular Insurance and OneFifteen - a tech enabled substance use disorder treatment ecosystem.

Rebecca has held strategic leadership positions at the Chartis Group, Blue Shield of CA, Sg2 Healthcare Intelligence and developed global expertise via Abbott Labs management rotational program. She completed her graduate studies at UC Berkeley and earned her bachelor's degree in engineering at the University of Michigan. She enjoys spending time in the Bay Area with her family.