Rachael Cooper, MFS, has devoted her career to addressing the overdose crisis, providing direct services to people with substance use disorders, facilitating harm reduction work, working in public policy, and as a thought leader and accomplished speaker, both in the U.S. and abroad. At Shatterproof, she is the Senior Director of the National Stigma Initiative, overseeing the multi-level initiative focused on reducing addiction stigma, focusing on measuring attitudinal and behavior change related to substance use and addiction. This includes working with a wide range of partner organizations, prioritizing the intersection of healthy equity, substance use, and stigma, centering people with substance use disorders in stigma reduction interventions, and ensuring stigma reduction interventions have the desired outcomes.